Voice Traffic
Most of WW Ws voice revenues come from medium-small size countries with relatively low volumes of traffic and very high terminating rates, wich grants significant margins for operators.
In order to define the priority destinations for business development, crossing for each country the retail cost/price margin and the country relevance in terms of estimated incoming voice volumens together with its economy (GDP and population), it is possible to group the destinations with higer TR margin in three clusters: Very Hig, Hig and Medium Priority.
High Priority can be assumed to be attributed to a range of destinations, mainly emerging markets in the sub Saharan and Central America/Caribe regions, Chatacterized by very high retail gross margins and medium/low levels of traffic and ort economic development.
Medium priority is attribuited to destionations with high margins and low volumes /economic relevance, mainly from Eastern Europe and Central Asia.